The end of Universal Analytics
Are you using Google Analytics? Watch out!
Google announced in March 2022 that Universal Analytics will be disabled with effect from July 01, 2023.
Thus, the migration to the updated Google Analytics 4 will be mandatory in the near future.
Only complete data sets can be compared year-on-year (Y2Y). If you want to compare the data from 2022 with data from 2023, you have to move now.
So what’s now improving?
- New analysis according to engagement
- GDPR compliant, because the consens mode is integrated in GA
- Future-proof reporting
- Extended standard channel grouping
- Simplified handling of UTM parameters
- Extended possibilities for attribution models
Proper packing before you move is half the battle!
We highly recommend these three steps:
- Google Analytics Audit
We check your existing GA Universal as well as your new GA 4 implementation.
We pay attention to the technical implementation, to the strategic definition and the alignment of your KPIs. Also, we check if all relevant data is collected accurately.
- Web analytics consulting
During a video call, we will inform you personally about the results of our audit.
- Documentation
Of course, you will receive the results of the audit in written form as a list of prioritized measures for improvement.
Price for audit, consulting and documentation: 475,00 €
SALES
Max Weimer
Online Business Development
+49 (0)30 9700 387 12
Write e-mail
SALES
Sho Shahidullah
Online Business Development
+49 (0)30 9700 387 22
Write e-mail
Sales
Izeruwawe B. Linaniye
Online Business Development
+49 (0)30 9700 387 240
Write e-mail