Facebook, presently the most successful social networking platform, offers various possibilities for online marketing. So-called fan pages can be used as open profiles for businesses, brands or products, which can, to a certain degree, be personally designed. On these profiles, photos, videos, events, news, and applications can be shared. Facebook is also linked to Twitter, so that messages can immediately appear on the Facebook message board. Here it is important to have unique contents, and not simply a copy of a website or blog.
The social network Facebook has become unavoidable, in terms of social media marketing. Apart from the possibility of creating a corporate identity for distributing information and the latest news to regular and potential customers, advertising can be directly accessed on Facebook. The advertisements can be geared towards attracting new Facebook fans, increasing sales or boosting the popularity of your company.
One of the biggest advantages of Facebook advertising lies in the fact that the target audience, through a variety of criteria, can be precisely isolated. Because extensive profile information is available regarding the users, Facebook enables advertisements to be created with very detailed limitations according to regional and demographic factors. In this way, characteristics such as age, gender or marital status can be isolated with the use of certain keywords.
Facebook advertisements encompass not only external websites, such as individual product or business sites, but also a company’s corporate identity on Facebook, the latter being advantageous in that the advertisement can be socialized. This means that users receive the advertisement only if one of their contacts is already a fan of the advertising site. Ads of this type are generally considered to be less of an advertisement and often lead to higher conversion.
A Facebook ad discerns itself from Google AdWords in the way it is set up, as AdWords advertising is created on the basis of keywords entered by the user. Facebook ads do not directly depend on the requirement of the user. The billing, however, is similar to the pay-per-click (PPC) method used for AdWords, whereby a certain amount is paid for each click on the advertisement. As an alternative, one can opt for the cost-per-mille (CPM) method, in which payments are calculated per thousand pop-ups. Particularly at the outset, the (CPC) method is recommended in order to gather information regarding when the advertisement receives the highest number of clicks, so that the campaign can be optimised accordingly. Comparably to AdWords, Facebook also allows for daily rates to be set, so that expenses can remain controllable.
In order to achieve optimum results, various types of advertisements should be created and tested, in order to find out which are most successful. The placement of the advertisement is basically beside the latest user messages on the home page (home page ads) or in the right-hand column of another user-defined site (self-service ads). Home page ads are made in cooperation with the Facebook advertising team. They are more costly and require a certain minimum payment. Self-service ads, in contrast, can be created by the company itself or an external agency and applied in a few steps.
With your cooperation, we develop effective advertisements for Facebook and provide assistance throughout the entire process, from the set-up of the ad all the way to its evaluation. Thanks to the wide range of distribution provided by Facebook, your company or product can be directed to the appropriate target audience.
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